Most of us (individually if we’re over 40 years old and organizationally) are already running to catch up with this new thing. The learning curve is steep because it’s not so much about the technology (we’ve survived new technology before) as it is about a new world view. If you’ve been thinking that you can ignore Social Media for a few months and it, too, will die in popularity like salad shooters and mood rings, then you’re going to wake up in a few years more confused than ever.
Sometimes I’m already confused.
If you’re needing to get a sense of just how powerful and how widespread this revolution has already spread, then the video below is a good place for that conversation to start. (Thanks to Lynn who posted this on Facebook from YouTube where I saw it and grabbed it to post on my blog. Next step? I’ll Tweet it. Crazy.)