I’ve “discovered” Juicy Couture

Where have I been hiding? Obviously under a rock. In a cave. Behind a wall somewhere. I may go back.

Last week when Libby and I were wandering in and out of stores at the outlets and one of Orlando’s premier malls, I found myself on the verge of culture shock. I guess I’ve just not paid attention. I felt myself morphing into a cranky old person as we wandered through Juicy Couture, for example. I’ve been trying to figure out my very negative response to that and a few other stores (stores, may I add, from which Libby made no purchases) for almost a week.

I explored some of the blogosphere on this topic and discovered that I’m not alone in my not understanding the trendiness of this store and it’s overpriced velour sweat suits (hoodies for $130+). I also discovered that, if anything, this brand is on the decline in popularity. I really did almost miss it. But alas, I did not.

I think that Juicy Couture, in many ways, promotes “everything” that I hate about the fashion industry. I own that this is my opinion, by the way. But really, what does it say to young women and girls when a brand produces over-priced and unattractive merchandise that you “must have” in order to be beautiful and cool and in? When a brand sells that merchandise under a banner of sexy to a clientele which has not had time to grow to understand the difference between beautiful and sexy, between valuable and expensive, between loved and lusted after.

I think my initial response was about what I saw as generally ugly stuff being sold at outrageous prices exaggerated by my own shock at how full the store was with customers who were buying said stuff. My deeper response is to the messages being used to sell said merchandise and the way those messages reinforce a self-image that is dependent on undependable things.

And I know this didn’t start with Juicy. I know they’re not the only ones. I also know that, like all business, if buyers didn’t buy then sellers would sell something different.

2 thoughts on “I’ve “discovered” Juicy Couture

  1. Mary Beth Frank says:

    I agree! I am so thankful for a dress code in high school. Now I send my children to a school with uniforms. There are plenty of other pressures pushing on our children, most of which start at a very young age, and sex is definately one of them. I think it is my job as a parent to try and keep my children pure (knowing but choosing otherwise), yet society tries to undermine me with each step. Clothing (thank goodness I have boys) is just one factor that I am thankful is being eliminated with a modest, and fairly strict, uniform code. Now on the weekends….

  2. Amber Best says:

    Sigh!!! You are correct and I am an “old woman” with you as I work to teach my daughter and my son that this is not what God calls us to be like. The culture devalues us as people and makes us into “objects” to make us valuable. Satan’s “marketing” has done a great job in this country and around the world to turn our hearts away from a relationship with Him and to make it “All About Me”. What is sad, is that Christians do Not see that making our daughters into “eye candy” for boys and men is not sinful. Don’t get me wrong, I am thankful that God has not called us to wear long skirts, , buns, and hats on our heads to be Godly! BUT modesty is Godly! I would prefer that my husband be able to speak to women at church that don’t have their boobs falling out of their shirts and and writing on their backsides for us all to read! Hm, sounds like I am putting together a sermon, doesn’t it! 🙂 I pray that God’s Word will be on our hearts instead of the Culture!

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