A Coke and a Smile

Coke-2nd-Lives

I love ideas. I love creativity. I love Coca Cola. Imagine my delight when I first saw this:

‘2nd Lives’ is a campaign that  focuses on imparting practicability to Coca Cola bottles so that instead of throwing them away, consumers make them a part of their lives by using specially designed caps, which transform the bottle into different things like water guns, spray bottles, paint brushes and more.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s