A Coke and a Smile

Coke-2nd-Lives

I love ideas. I love creativity. I love Coca Cola. Imagine my delight when I first saw this:

‘2nd Lives’ is a campaign that  focuses on imparting practicability to Coca Cola bottles so that instead of throwing them away, consumers make them a part of their lives by using specially designed caps, which transform the bottle into different things like water guns, spray bottles, paint brushes and more.