American’s depend on a story with limitless choice. Not so much for much of the rest of the world. This cultural difference is one of many which impacts the ability of people to connect effectively across cultures. ┬áThis TED Talk may push you to ask more questions than feel the assurance of answers and if you’re okay with that and have half an hour to listen to an engaging presentation from the July 2010 TED TALKS, then I encourage you to click PLAY.

Here is the text provided by TED about this video: Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

I find myself needing to listen to this more than once — first, to grow in my understanding of the reality that our assumptions about choice are not universal but are cultural. This is a great lesson as I continue to grow in my ability to navigate a diverse world.

Then, as I get beyond that aspect of the presentation, I am challenged to consider further the premise. The deeper message. I’m still sorting out what that is, actually.

If you do listen, be sure to “stay tuned” for the post lecture comments about pink nail polish. Good stuff.